This Clio Award-winning campaign brought Scream to a new generation of fans, while paying tribute to the franchise’s lore. Fans immersed themselves in an interactive 360º walkthrough of the original Scream House that we built. Like Ghostface, we created a series of trivia questions for fans to answer in order to survive. The game generated shareable social graphics detailing how they were murdered and how long they survived. How long can you survive the Scream house?
